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Ronald M. "Ron" Popeil (; born May 3, 1935) is an American inventor and marketing personality, best known for his direct response marketing company Ronco. He is well known for his appearances in infomercials for the Showtime Rotisserie ("Set it, and forget it!") and for using the phrase, "But wait, there's more!" on television as early as the mid-1950s. ==Personal life and career== Popeil was born in New York City in 1935. When he was 6 his parents divorced and he and his brother went to live in Florida with their grandparents. At age 17 in 1952, Ron went with his grandparents to work for his father, Samuel Popeil, at his company's (Popeil Brothers) manufacturing facility in Chicago. His grandparents later returned to Florida and Ron remained with his father. Popeil learned his trade from his father, who was also an inventor and salesman of numerous kitchen-related gadgets such as the Chop-O-Matic and the Veg-O-Matic to major department stores. The Chop-O-Matic retailed for US$3.98 and sold over two million units. It indirectly spurred Ron Popeil's move into television, as it was so efficient at chopping vegetables it was impractical for salesmen to carry all they needed for their pitches. The solution was to tape the demonstration. Once done, the leap to infomercial followed. Ron initially operated as a distributor of his father's kitchen products and later formed his own company (Ronco) in 1964. He continued as a distributor for his father and added additional products from other manufacturers. Ron and his father (Samuel) became competitors in the 1970s for the same retail store business. Popeil received the Ig Nobel Prize in Consumer Engineering in 1993. The awards committee described him as the "incessant inventor and perpetual pitchman of late night television"〔()〕 and awarded the prize in recognition of his "redefining the industrial revolution" with his devices. He is a past member of the Board of Directors Mirage Resorts where he served for 22 years under Steve Wynn as well as a past member of the Board of Directors of MGM Hotels for 7 years under Kirk Kerkorian. He became the recipient of the Electronic Retail Association's Lifetime Achievement award in 2013 and he is listed in the Direct Response Hall of Fame. He is currently a member of the advisory board for University of California Los Angeles' Business, Management and Legal Programs. In August 2005, he sold his company, Ronco, to Fi-Tek VII, a Denver holding company, for USD $55 million, with plans to continue serving as the spokesman and inventor while being able to spend more time with his family. As of 2006, he lived in Beverly Hills, California, with his wife, Robin Popeil and two of his five daughters. Ashley Tisdale and Jennifer Tisdale are his cousins.〔 〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Ron Popeil」の詳細全文を読む スポンサード リンク
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